What Makes a Trademark Successful?
A trademark is more than just a business name—it can include slogans, logos, images, designs, or a combination of
these elements. To be accepted and prevent consumer confusion, a trademark must be distinctive and not closely
resemble existing marks. Some identical wording can be allowed if it doesn’t cause confusion. A strong trademark is
easy to pronounce, spell, and remember, often being a newly created or coined term backed by thorough market research
to ensure uniqueness.
